When is the Best Time to Post on Facebook?

One of the big questions I see about Facebook is when is the best time to post in order to reach your audience. The time you post depends on the industry and the kind so clients you are trying to engage on your Facebook page.  In general its good to post 1 to 2 times a day on Facebook to reach largest number of visitors on your page. A recent infographic from LinchpinSEO helps break down the best days to post on Facebook in 15 different industries. For example companies that are in retail industry will find Mondays the best days to post on Facebook. Non-profits are best to post on weekends.

When it comes to the content of your posts, Keep your posts short, insightful and helpful. Include links to videos or audio files to get the best response. Your posts shouldn’t be longer than 80 characters. Limit the number of posts to no more than 2 or 3 posts a day. Measure the response rates in your insights and look at the number of people that read the posts. Save the longer posts for your blog and share your blog contents with your readers using networkedblogs.com.  I mix up the content to useful marketing tips and inspirational quotes my friends and fans send me. Enjoy the infographic. Post any questions in comments here or on my Facebook page.

The Best Days to Post to Facebook, Based on Industry

Email Marketing: The Money Is In The List

You will hear this phrase often when you are talking about marketing your products and services online. “The Money is in the List”. Your website should always have a way for your visitors to join your marketing family either by opting into your list to get some free information or to receive your news letter.  The first step with your website to start marketing your products and services is to start building your list.  You create an optin box or button on your home page that brings up an optin light box on your home page.  You want to place the optin box or “free report/news letter button” in the top right corner of your website.  This the area of your website that is considered the call to action. Its the first place the human eye sees when visiting your web site. This is best place to get the best optin rates for your list. You would use a service like Aweber, iContact or Get Response as your autoresponder service to create the optin box and the 8 emails that will go in your autoresponder campaign.  I will cover in detail about what autoresponders I use in a future blog post later this week.

The most common method of getting people to join your list is to give them a free 10 to 15 page report or an Ebook. The 10 to 15 page report would have 7 points that you would offer about your area of expertise. The 8 emails in your auto responder are the welcome email giving them access to the free offer and 7 emails that are about 250 to 300 words each that cover highlights of the 7 points in your free report.

You can use the email marketing list you are creating to build your know and trust factor with your audience, sell your products and services and invite them to events you are hosting. Email marketing is an effective method of keeping in touch with your audience and to continue to help them in their journey to develop their businesses to reach their goals.

My free offer for joining my list will give you an Ebook that will provide you with a comprehensive step by step guide on how to create your email marketing list right the first time. By providing your name and email address in the box below and click on “Instant Access”

Email Marketing by iContact

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