Anytime there is something new you want to learn and master there is a whole new vocabulary that you need to adopt. Email Marketing is no different. There are a lot of terms and strategies that you need to learn and implement to be successful in getting your emails into your subscribers inboxes, getting them to open the email and getting them to click on the links in the messages. One of the terms that I had a hard time with was the difference between a hard bounce and a soft bounce.
I knew these two terms had something to do with my messages. I knew one was bad and one wasn’t so bad. Its important to understand these terms. Your goal is to get your emails to get into the inboxes of your subscribers on your list.
And I suspect I’m not alone. Since hard and soft bounce rates are two of the most crucial email marketing metrics you should be tracking, here’s a quick explanation of these two email marketing terms.
Hard Bounces vs. Soft Bounces: What’s the Difference?
When an email bounces in general, it means it can’t be delivered to an inbox. “Hard” and “soft” designate the two groupings of failures: one’s more permanent, and one’s less permanent.
A hard bounce is an email that couldn’t be delivered for permanent reasons. Maybe the email’s a fake address, maybe the email domain isn’t a real domain, or maybe the email recipient’s server won’t accept emails. There are lots of reasons that an email could be a hard bounce, but the core of it is that it’s a permanent failure. Getresponse will autoremove the hard bounces from your list.
A soft bounce is an email that couldn’t be delivered because of temporary reasons. An inbox may be full or the email file might be too large, among other reasons. If they get a soft bounce on an email send, most email providers will continue to try to deliver the email over the period of a few days. You should keep an eye on these addresses — if you notice that the same ones are popping up over and over again, it’s best to remove them.
Try to keep your total bounce rate under 2% — much higher than that, and you’ll start noticing some deliverability issues.
Hard bounces = permanent delivery failures. Soft bounces = temporary deliverability failures. Its not as complicated as it seems. Its important to understand the difference between these two terms.Read more →